Getting your website to the top of Google’s search results feels like winning a gold medal in the online Olympics. But how do you get there? Google has its secret formula called EEAT, and understanding it can be your ticket to success. Let’s break it down into simple steps and learn about a digital marketing institute in Kolkata to learn about these things professionally.
What is Google’s EEAT?
EEAR comes from Google’s Search Quality Rather Guidelines, a big document real people use to judge how good Google’s search results are. Google shared this document online in 2013 to help writers understand what makes a webpage. However, it was not until 2018 that Google started giving rewards to pages with EEAT.
In December 2022, Google updated the guidelines and added “experience” to the list. This was Google’s way of saying that content written by experts who know their stuff is super important. Establishing a good EEAT is not easy, but if you put in the time and effort, it can pay off in the end.
- Experience (E): Think of experience as the hands-on knowledge someone has about a topic. It’s like asking a chef for a recipe rather than your friend who just watches cooking shows. When you write about something, make sure you’ve been there and done that.
- Expertise (E): Expertise is like having a superpower in a certain subject. When you read an article about space, you want it to come from an astronaut, not a random person. So, make sure you know your stuff before you start sharing it with the world.
- Authoritativeness (A): Being authoritative means you’re like the go-to person in your field. Imagine if Beyoncé gave you fashion advice – you’d listen, right? Make sure your website is seen as a trusted source by providing accurate and reliable information.
- Trustworthiness (T): Trustworthiness is like the foundation of a house. Without it, everything falls apart. Google wants to make sure you’re not spreading rumors or selling shady products. So, be honest and transparent in everything you do.
Why is E-E-A-T important?
Google wants to be everyone’s favorite search engine and to do that, it needs to show reliable and helpful websites. By following the E-E-A-T rules, you can climb up the search results ladder and become a trusted source of information.
How does Google check E-E-A-T?
Google has a team of super-smart people called quality raters. They look at websites and rate them based on E-E-A-T. If your website passes the test, you get a gold star!
E-E-A-T and AI-generated content:
Google loves human-made content because it’s more reliable. But they’re keeping an eye on AI-generated stuff too. For now, it’s better to stick with content made by real people.
How can you improve E-E-A-T?
It’s not as hard as it sounds! Here are some simple tips:
- Share what you know: Write about things you’re passionate about and have experience with. It could be your hobby, your job, or something you’ve studied.
- Keep it fresh: Update your website regularly with new stuff. Nobody likes stale bread or old websites! Adding fresh content shows Google that you’re active and relevant.
- Team up with experts: Collaborate with people who know their stuff. It’s like having a superhero team for your website. If you’re not an expert in a certain topic, find someone who is and feature their expertise on your site.
- Connect the dots: Link your content together like puzzle pieces. It helps Google understand what you’re all about. If you write an article about cooking pasta, link it to other articles about Italian cuisine or kitchen gadgets.
- Be nice: Treat your customers well and listen to their feedback. Happy customers mean good reviews! Respond to comments and messages promptly and courteously.
- Make it easy: Keep your website simple and easy to use. Nobody wants to play detective just to find what they’re looking for. Make sure your website is mobile-friendly, loads quickly, and has clear navigation.
Want to Know More About Digital Marketing?
Digital Marketing is a vast area, if you want to learn in detail it is suggested to take proper guidance from professionals. And for that is the best digital marketing institute in Kolkata
very important to join a proper course from a digital marketing institute in Kolkata. If you have already decided to take classes but looking for one of the best digital marketing training institute in Kolkata then Keyline Academy can be a good choice as it stands in the Digital marketing institute in Kolkata with placement
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Keyline Academy understands the importance of digital marketing as well as its role in the current competitive environment. Keyline Academy is a shining example of a high-quality of digital marketing institute in Kolkata. Why? Let’s find out why Keyline Academy is one of the top digital marketing institute in Kolkata.
Expert Faculty: Their group of experienced professionals has years of industry experience and know-how in the classroom. Learn from the top and gain valuable insights that aren’t found in textbooks.
Comprehensive Curriculum: Beginning with Search Engine Optimization (SEO) and social media, these courses cover every aspect of digital advertising. Get practical experience using the most recent tools and strategies employed by the top industry professionals.
Personalized Learning Experience: This digital marketing institute in Kolkata believes in addressing the individual preferences and learning styles of each. No matter if you’re just starting or an experienced marketer, their courses are flexible to suit your needs and help you reach your objectives.
Industry Connections: Keyline Academy is a place where you can learn from the best. This digital marketing institute in Kolkata goes beyond the classroom to help you connect with professionals in the industry and provide networking opportunities. Develop valuable connections and gain insight into the most recent trends and developments in the industry.
Focus on Practical Skills: Their classes are designed to provide students with skills you can immediately apply to your professional career. From implementing effective marketing strategies to studying data.
Job Placement Assistance: This digital marketing institute in Kolkata knows the importance of securing your dream job once you’ve completed your education. They offer help with job search and career advice to aid you in your search for a career market confidently.
Affordable Tuition: Keyline believes that high-quality education should be available to all. This is why this digital marketing institute in Kolkata offers affordable tuition as well as flexible options for payment that ensure that your education through them is cost-effective and simple.
Are you ready for an important step forward in your career as a digital marketer? Get involved with Keyline Academy, one of the best digital marketing institute in Kolkata, and uplift your potential in the exciting world of marketing through digital channels. Contact Keyline Academy today to find out more about the classes and how to enroll.
FAQs: Answering Your Frequently Asked Questions:
1. How does E-A-T impact SEO?
Answer: E-A-T helps your website rank higher on Google. When your site has good E-A-T, more people find it in search results, bringing you more visitors for free!
2. Can small businesses benefit from E-A-T?
Answer: Absolutely! Small businesses can shine online by creating awesome content, building relationships with experts, and treating customers well. That way, Google and customers trust them more.
3. What role does E-A-T play in social media marketing?
Answer: E-A-T is like your online reputation. By sharing interesting stuff and engaging with followers on social media, you build trust and credibility with your audience.
4. Is E-A-T relevant for local businesses in Kolkata?
Answer: Definitely! Whether you’re selling food or services in Kolkata, E-A-T matters. Show your expertise, and be trustworthy, and locals will find and choose you online.
5. How can I improve my website’s E-A-T?
Answer: Simple! Make great content, be honest, and show off your expertise. Also, get other trustworthy sites to link to yours and interact with your audience. Your E-A-T will grow, and so will your website!
